News

November '15/The new Louis Vutton in Paris by Frank Gehry, we were there!
November '15/Seen at Fotografiska Museet in Stockhom, Paolo Roversi's poetic polaroid images, which have been printed in the world's leading fashion magazines for almost fory years.
November '15/Technasium; providing 30 scholars from ISW Highschool with a design case, fieldtrip and supervision as part of the new technasium curriculum.
September '14/World Maker Faire; Robots, blueprints, terrain models, architectural mocks, Eggbots, MakerBots, bulldozers, drones and go-carts: we saw it all at the Maker Faire in New York City.
Januari '14/Life Edited; submission for a 39 sqm sustainable apartment, based on the Jack Johnson song 3R's (reduce, reuse, recycle).

Profile

We work on brand environments.
Being at the intersection of architecture, product and graphic design, we are making brands visible at all levels. To accommodate this wide range and diversity of projects we work in flexible teams, where the project determines the size and expertise needed. Once started as a casual
sunday-gathering, we now work with an international team of artists, architects and designers. The stain of a coffee cup is our logo, since we still meet during the sunday-morning coffee.

Fair
Fair/Being fair is at the very core of our design beliefs and is the guideline in the way we operate our design practise. It also implicates fairness to future
generations. Australian architect Glenn Murcut has said it well: “Touch the earth lightly“. We believe that we must live within the limits of our resources and systems. We must recognise that we are part of a fragile and interdependent ecology called earth.

Simple
Simple/We try to make our stuff simple. We are rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me“ manuals. The iPod's clean gadgetry has made simplicity hip. John Maeda, a MIT Media Lab Professor who wrote “The Laws of Simplicity“, describes it beautifully; “Simplicity is about subtracting the obvious and adding the meaningful“.
The double wall glasses from Bodum are a great example. Made from heat-resistant glass, the double wall system allows you to pour both very hot and very cold liquids into the glass, while still holding it comfortably in your hand. Through its physical design you still can see it's content, while becoming quite a beautiful object in itself. The simplicity of these glasses sets them apart from the rest.

Daring
Daring/We dare to see things differently. Some may see us as the crazy ones, because we're not fond of rules and we have no respect for the status quo. We want to change things and push society forward. We dare to come up with crazy ideas and take great example in people who did so.

Contact

Office Adress:

zondagontwerpers
Cornelis de Wittlaan 39
2582 AB The Hague
The Netherlands

Postal Adress:

zondagontwerpers
P.O. Box 25900
2502 HX The Hague
The Netherlands

For more information:

Jan Wulffelé
+31 648262526
jan@zondagontwerpers.nl
Zondagontwerps Designers Marc Hoogvliet Jan Wulffelé Renate Westendorf Martijn Vermeer Harrie van de Vlag Martin Tedder Jan Selen Charis Rooda Ludo Roders Isabella van Reeuwijk Tjalle Posmus Kees Kanters Dennis Luijer Wai Ming Ng Tamara Pallasch Cassandra Piket Roy Gilsing Rene van Dongen Gerben Dollen Marlies Bielderman
Marc Hoogvliet Jan WulffeléRenate WestendorfMartijn VermeerHarrie van de VlagMartin TedderJan SelenCharis RoodaLudo RodersIsabella van ReeuwijkTjalle PosmusKees KantersDennis LuijerWai Ming NgTamara PallaschCassandra Piket Roy GilsingRene van DongenGerben DollenMarlies Bielderman

TNO's Vision on Wearables

The Netherlands
Januari 2016

Materialisation of possible future applications of wearables for the Dutch Police Force, as identified by TNO in their paper 'Vision on Wearables for the Operational Police Process'. The designs are currently under embargo.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Springplank Primary School

The Hague (NL)
November 2015

In an education landscape of increasing competition, this holistic concept (corporate identity, buiding and environment) focussed on communicating and facilitating the school's core values: playfuness, togetherness and learning, starting from outside it's perimeter.


Jan Selen Jan Selen
Wais Wardak Wais Wardak
Kimmo de Reuver Kimmo de Reuver
Jan Wulffelé Jan Wulffelé

GSUS Store Concept

Europe
June 2015

Store Concept for GSUS, the rebel fashion brand, creating a maze of fixtures where customers 'get lost'. In case of panic there is always the overhead mirror.


Dennis Luijer Dennis Luijer
Wais Wardak Wais Wardak
Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Björn Borg Shop-In-Shop (special)

Rotterdam (NL)
Januari 2015

Unique shop-in-shop for Björn Borg in a former warehouse in Rotterdam, facilitated by Tennis Only.


Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Haagse Gezonde Zaken

The Hague (NL)
September 2014

Corporate Identity and 'Massage Bubbles' for a business-to-business sport agency, creating a vital workforce for companies by focussing on the balance in nutrition, relaxation and exercise.


Kees Kanters Kees Kanters
Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

TNO Brainwave Music

World
September 2014

Designing the Brainwave system, as part of a TNO-led consortium, providing dance enthusiasts visual and tactile feedback based on measured emotions.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Bjorn Borg Shop-In-Shop

The Netherlands
March 2014

New shop-in-shop for Björn Borg in The Netherlands, where products are displayed on the appropriate body parts.


Jan Selen Jan Selen
Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

The Makers Shop-In-Shop

Europe + China
November 2013

Portable shop-in-shop for a formal menswear brand, based on the idea of a steamer trunk.


Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Zevende Hemel/Seventh Heaven

The Hague (NL)
September 2013

Multi functional meditation centre, where the main space can be isolated or divided by means of light and curtain layers.


Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Björn Borg Retail Strategy

World
April 2013

Creative retail strategy for Björn Borg.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

CupCakeChic

Schiphol (NL)
March 2013

Touchdown of the CupCakeChic Formula at Schiphol Airport.


Wendy Dekker Wendy Dekker
Geralda van der Es Geralda van der Es
Jan Selen Jan Selen
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Björn Borg Retail

World
July 2012

New Björn Borg Stores in The Netherlands (Utrecht and Eindhoven), Belgium (Antwerp), United Kingdom (London/Harrods and Wembley) and China (Shanghai, Sogo Department Stores).


Martha Maatkamp Martha Maatkamp
Jan Selen Jan Selen
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Humanized Shoe

The Netherlands
June 2012

Prototype for an interactive shoe display, which reacts in a human way when people come close.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Björn Borg After Hours

The Netherlands
March 2012

Fresh underwear, available after closing hours, for the unforeseen circumstances after dating and clubbing. The canned underwear comes with overnight attributes like toothbrushes, deodorant and condoms.


Aram Leeuw Aram Leeuw
Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

3R's Project/Sustainable Retail Design

The Netherlands
March 2012

Based on the lulaby 3R’s from Jack Johnson, we developed a hands-on strategy for sustainable retail design, in which Reduce, Reuse and Recycle are the steppingstones. Sincerly interested in sustainable brand devellopment, call us. 


Jeroen Peters Jeroen Peters
Jan Wulffelé Jan Wulffelé

Björn Borg Grocery

Amsterdam (NL)
Februari 2012

'One off' Björn Borg Grocery in the '9 Straatjes' in the heart of Amsterdam. This 17th century area called for an own approach, in which the store concept was adjusted to a more local grocery fitting with underwear by the kilo and party's at night.


Martha Maatkamp Martha Maatkamp
Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Scholtens Werkplekinrichting

Amsterdam (NL)
Februari 2012

300 m2 office furniture showroom with all-new Herman Miller testing arena, located in a new, sustainable building at the docklands island in Amsterdam.


Martha Maatkamp Martha Maatkamp
Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

CupCakeChic Concept

The Netherlands
September 2011

New 'amazingly addictive' cupcake store concept. Authentic 'The Hague Chic' is leading in the entire brand environment, which ranges from the Jugendstil billboard on the side elevation to the panelworked interior and royal logo.


Geralda van der Es Geralda van der Es
Martha Maatkamp Martha Maatkamp
Jan Selen Jan Selen
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Profuomo Shop-In-Shop Concept

Europe
August 2011

Shop-In-Shop concept for the formal menswear brand Profuomo. With their heritage in mind, a contemporary and flexible environment was created. The first Shop-In-Shop in this concept is built in Brussels, Belgium.


Martha Maatkamp Martha Maatkamp
Jan Selen Jan Selen
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Björn Borg Retail Concept

Benelux
June 2011

First store in the Netherlands conform the new defined store concept (Kalverstraat, Amsterdam). The basis of this concept is an interior surrounding cage in expanded metal, which is used to display merchandise in an infinite number of ways.


Aram Leeuw Aram Leeuw
Jan Selen Jan Selen
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Björn Borg Sport Office

Amsterdam (NL)
March 2011

New office for the new endorsed brand; Björn Borg Sport. This 400 m2 loft is located in former Warehouse Detroit overlooking 'Het IJ' and hosts the new BBS commercial and design department.


Martijn Vermeer Martijn Vermeer
Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Square Foot Garden Concept

Wassenaar (NL)
March 2011

Pilot for a garden, cooking and diner concept. A vegetable and fruit garden is build up in clearly arranged square boxes, the pavilion hosts a fully equipped kitchen and diner can be served, lounging on the terrace or seated in the middle of the growing crops.


Paul Timmer Paul Timmer
Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Office Cubicle Concept

The Netherlands
December 2010

New office concept for young, expanding ICT Company. Cubicles from laminated glass in former industrial buildings and warehouses, create cool and affordable office space.


Wais Wardak Wais Wardak
Jan Wulffelé Jan Wulffelé

Van Gils Made-To-Measure

Europe, Middle-East and USA
October 2010

Design sketches for the new Made-To-Measure concept for Van Gils.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Björn Borg Head Quarters

Amsterdam (NL)
August 2010

New design of the Head Quarters Front Office for shooting the new RTL show 'Holland's Best Fashion Designers'. The new counter stretches 9 meters and is covered with non-overlapping aluminum sheets joined with blind rivets, giving the impression of an airplane body.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

xpod™

The Netherlands
March 2010

xpod™ is an innovative in-store application. A large touchscreen, combined with an intuitive interface, provides enhanced searchability, economy of space and newness to store environments. xpod™ is developed together with Heuvelman Sound & Vision.


Harrie van de Vlag Harrie van de Vlag
Joost van der Made Joost van der Made
Jan Wulffelé Jan Wulffelé

denimpod™

Apeldoorn (NL)
September 2009

To facilitate the orientation on the available denims in a up-market denim store, a new interactive selection device was developed. Denims can be selected by make or brand, touching the carousel on screen.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Devereaux

Apeldoorn (NL)
September 2009

In this up-market denim store, we created a new individualized shopping experience to appeal to a more savvy and funky clientele. Highlight in this store is the newly developed search device: denimpod™.


Cassandra Piket Cassandra Piket
Wai Ming Ng Wai Ming Ng
Jan Wulffelé Jan Wulffelé

Shoeby Fashion Store Concept

Europe
May 2009

Evaluation of the current retail-formula, resulting in a number of new proposals. Central idea was to group all product displays around a 'wohnzimmer', in which cashpoint, coffeecorner and playground, were located. First new outlet in Oisterwijk (NL).


Roy Gilsing Roy Gilsing
Tamara Pallasch Tamara Pallasch
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Shoeby Fashion Headquarters

Den Bosch (NL)
February 2009

Interior concept for the new Shoeby Fashion Headquarters, with 3000 m2 office space and 16000 m2 distribution area. The design was guided by the firm's key-values; ownership, commitment and fairness.


Gerben Dollen Gerben Dollen
Tamara Pallasch Tamara Pallasch
Tjalle Posmus Tjalle Posmus
Jan Wulffelé Jan Wulffelé

Björn Borg Distribution Centre

Tilburg (NL)
September 2008

Also a Björn Borg distribution centre should stand for creative design with a playful and flirty expression.


Tjalle Posmus Tjalle Posmus
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Marieux

Europe and Middle East
August 2008

Idea generation for a new high-end furniture range, made of glass.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Bjorn Borg HQ Expansion

Amsterdam (NL)
August 2008

Due to their succes, the Björn Borg Headquarters had to expand, by doubling their floor area to a mere 2000 square meters.


Tjalle Posmus Tjalle Posmus
Martijn Vermeer Martijn Vermeer
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Eksept Corporate Identity

The Netherlands
April 2008

New graphic identity for this new female fashion brand.


Kees Kanters Kees Kanters
Jan Wulffelé Jan Wulffelé

Eksept Store Concept

Veenendaal, Eindhoven, Berkel en Roodenrijs (NL)
March 2008

Store concept based on sculptures from Richard Serra, known for his constructions from large rolls of sheet-metal.


Marc Hoogvliet Marc Hoogvliet
Tamara Pallasch Tamara Pallasch
Tjalle Posmus Tjalle Posmus
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Waalwear Men Headquarters

Breda (NL)
October 2007

Interior concept for the newly built headquarters, including a grand café, fashion arena and showrooms for Jaguar, Van Gils and Bad Boys.


Dennis Luijer Dennis Luijer
Harrie van de Vlag Harrie van de Vlag
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Björn Borg Showroom

Amsterdam (NL)
August 2007

We figured that the way to connect the office floor with the showroom underneath, should be a sporty, daring and sexy one ... and for the ignorant retailer a one-way ticket to the sales area.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Tenson Shop-In-Shop Concept

Scandinavia and Benelux
August 2007

Central idea was to “add motion” to something as static as a shop concept.


Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Bronx Fair Stand

Düsseldorf, Germany
March 2007

Concentric circles forming the guides for walls, presentations spaces and furniture, resulting in a modular stand concept, adjustible to the ever changing floorplan.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Van Gils Store Concept

Illum, Copenhagen, Denmark
February 2007

First location outfitted with the new Van Gils Store concept.


Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Gsus Soft Shop Concept

Europe and USA
November 2006

Gondola, based on a chandelair, either hanging from the ceiling or free-standing.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Villa Happ Store Concept

Europe
September 2006

Redesign of current store concept, where metal structures were replaced by simple and understandable hand-crafted wooden structures.


Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Heineken Icebar

Amsterdam (NL)
August 2006

First Icebar in The Netherlands, where Studio Jan de Bouvrie did the ‘some like it hot’ part and we were responsible for the icy sides.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Fila Showroom

Sport Business Centre, Leusden (NL)
July 2006

Skiing slopes and skate ramps were triggers here.


Martijn Vermeer Martijn Vermeer
Jan Wulffelé Jan Wulffelé

Anywear Showrooms

Hamburg, Stuttgart and Frankfurt, Germany
June 2006

In a time frame of three weeks, three showrooms were to be built, which was solved with a main key-clamp structure and pantries provided by Ikea.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Lemongrass Thai Restaurants

Jumeira Beach Park, Dubai, UAE
Februari 2006

A cooling fan being the basis for the initial form of this wood constructed restaurant on a Dubai shore.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Peter van Holland Corporate Identity

Europe
August 2005

Cartoons of employees creating a more informal approach of this formal, but funky menswear brand.


Jan Selen Jan Selen
Jan Wulffelé Jan Wulffelé

Lamborgini Golf Display

Benelux
March 2005

Gearbox-layout-golfclub-display.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Jaguar Clothing Fair Stand

Pitti Uomo, Florence, Italy
February 2005

Small stand, reflecting the new Jaguar identity of contemporary luxury.


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

UGG Australia Shop-In-Shop

Benelux and Scandinavia
February 2005

UGGs should be presented on feet ...


Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Waalwear Men Showroom

World Fashion Centre, Amsterdam (NL)
September 2004

Five major menswear brands presented on one level in the World Fashion Centre.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Van Gils Showroom & Grand Café

Waalwijk (NL)
July 2004

Lofty showroom in a former production facility.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Jaguar Clothing Corporate Identity

Europe
June 2004

Guidelines for the newly introduced corporate identity.


Kees Kanters Kees Kanters
Jan Wulffelé Jan Wulffelé

Jaguar Shop-In-Shop Concept

Illum, Copenhagen, Denmark
September 2003

First shop of the new Jaguar concept.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Vilenzo Menswear Showroom

Manchester, United Kingdom
August 2003

Multi-functional showroom on the basement and first floor of Ducie House, a former petticoat factory in Manchester’s Northern Quarter.


Rene van Dongen Rene van Dongen
Harrie van de Vlag Harrie van de Vlag
Jan Wulffelé Jan Wulffelé

Van Gils Packaging

Europe
January 2003

Packaging in which logo details were used as a graphic background.


Rene van Dongen Rene van Dongen
Jan Wulffelé Jan Wulffelé

Van Gils Eyewear

Europe
June 2002

First Van Gils Eyewear collection, distributed by Pearle.


Rene van Dongen Rene van Dongen
Dennis Luijer Dennis Luijer
Jan Wulffelé Jan Wulffelé

Vint@ge (Honourable Mentioning KICI 2nd Best Award)

The Netherlands
March 2002

Creating surplus value for used clothes through internet-based history registration.


Marlies Bielderman Marlies Bielderman
Rene van Dongen Rene van Dongen
Dennis Luijer Dennis Luijer
Isabella van Reeijwijk Isabella van Reeijwijk
Ludo Roders Ludo Roders
Martin Tedder Martin Tedder
Jan Wulffelé Jan Wulffelé